The product line’s history is intimately connected to its creator, Sher. Her exposure to couture began in childhood, her mother having long worked with it.
Research into making corsets for her own use began in 1998. Sher soon realized that nothing like it could be found in Brazil and that the so-called “corsets” available bore little resemblance to those of other countries.
Over time, initial concern over aesthetic appeal grew to include corsets capable of shaping a woman’s silhouette.
Friends soon took notice and began ordering corsets for themselves and word of mouth soon had Sher running a successful business which grew day by day.